In the Summer of 2015, the management team at Premiere Estates Auction Company launched a promotion intended to entice real estate agents with luxury listings to sell through Premiere’s Worldbid Auction platform by offering a bonus commission of $15,000 above and beyond the agent’s standard compensation.
Implementing this promotion fell to me as Premiere’s Lead Graphic Designer. I created a clickable graphic to place within all promotional emails going forward, which linked to a custom landing page I built within PremiereEstates.com. Since Premiere’s new branding involved different accent colors for each property being marketed, the promo graphic was designed to be easily “washed” with a different color depending on its placement.
Click here to view an email marketing sample containing the promotion.
Examples of color variation in the promotional graphic.
Screenshot of the "All You Do Is Win" promotional landing page. Click image to view in browser.