Redeemer Alliance Church
Fullerton, CA has been the home of Redeemer Alliance for over 90 years. But when the church’s leadership began to feel the need to reach out to a younger demographic, I was asked to re-imagine the church’s logo, branding and web presence. Pastor Chris Smith specifically asked for a “clean” and “modern” visual identity, but while still remaining “friendly and accommodating.” He also expressed his personal fondness for the minimalist aesthetic of Apple’s recently-unveiled iOS 7….elements of which made their way into the church’s directional signage.
I was also asked to update Redeemer’s rather dated website. However, instead of attempting to salvage the original (and in the interest of future scalability), I deemed it best to start fresh with a WordPress-based solution. More information about Redeemer Alliance’s new site can be found here.
Early logo mockups for Redeemer Alliance Church.
Redeemer's final logo.
Directional signage (intentionally reminiscent of Apple's iOS 7).