Following the success of The Caribbean Auction, Premiere Estates Auction Company replicated their multi-property, single-date auction methodology, this time focusing on North America. I was again put in charge of designing the marketing campaign for The North American Absolute Auction, which included a custom mini-site, brochures targeted at both sellers and their agents, and extensive email marketing.

I chose a haunting image of a Malibu mansion as the campaign’s hero shot, and incorporated the blue of the sky into all marketing collateral. I was extremely careful not to let The North American Absolute Auction’s branding stray too far from Premiere’s recent branding redesign, but still infused the campaign with a distinctive look and feel.

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