Following the success of The Caribbean Auction, Premiere Estates Auction Company replicated their multi-property, single-date auction methodology, this time focusing on North America. I was again put in charge of designing the marketing campaign for The North American Absolute Auction, which included a custom mini-site, brochures targeted at both sellers and their agents, and extensive email marketing.
I chose a haunting image of a Malibu mansion as the campaign’s hero shot, and incorporated the blue of the sky into all marketing collateral. I was extremely careful not to let The North American Absolute Auction’s branding stray too far from Premiere’s recent branding redesign, but still infused the campaign with a distinctive look and feel.
Click the images below to view sample PDFs of each document.
Custom mini-site built within the existing framework of PremiereEstates.com. Click image to view NorthAmericanAbsoluteAuction.com.
Brochure created to promote The North American Absolute Auction to potential sellers and to answer questions they might have about Premiere's auction process. Click image to view full PDF.
Email marketing sample, promoting The North American Absolute Auction to real estate agents. Click image to view in browser.